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Future Is Now: Ella Vos
by Arielle Castillo | January 10th, 2017 10:47:AM EST
For our regular Future Is Now column we profile the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos.
SOUNDS LIKE: A warm bath with just you and your feelings.
FOR FANS OF: Imogen Heap, Frou Frou, vintage Sia.
WHY YOU SHOULD PAY ATTENTION: Soundcloud surfers likely discovered Vos when her silky vocals laced "Rolling Dice" by Newcastle DJ/producer Just a Gent, helping lift this minor-key, SBTRKT-y slab of saudade to more than 430,000 spins. Now she's on track to garner as many with her first solo song, "White Noise", a seductive, gauzy, downtempo offering with enough pop polish to land it on a big soundtrack.
SHE SAYS: You could be forgiven for assuming that "White Noise" and its oblique, wistful imagery, makes for another love song – and you'd only be half right. Instead, Vos used her first public offering to tackle a topic which often sends many music-industry folks running: new motherhood.
"I didn't even mean it to be about that situation. I just realised as I was writing those words I was just so depressed and in a weird fog. Nothing was real around me. It was super intense," she says. "But I'm really glad I pushed myself to do it. I'm realising more and more how much it really matters to put out honest music, and I feel so much better standing behind it, like, 'Yes, this is what I wrote, and this is what it's about, and take it or leave it.'"
HEAR FOR YOURSELF: "White Noise" is full of subtle pleasures, like its rolling snare solos and mournful, crescendoing organ passage.
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